Independent incident-cost research, read by IR and resilience teams pricing downtime.Sponsor this site →
Exclusive sponsorship · 1 available slot · incidentcost.com

Two billboards.
One stands in Times Square.
The other stands here, at the moment of purchase.

A screen in Times Square puts your logo in front of ~10.8 million people each month. Almost all of them are not buying incident costs. This page reaches your exact audience while they're evaluating the decision, at about 3% of the cost.

28-day measured actuals

Price

Times Square screen~$50,000/month
This site$1,500/month

Audience

Times Square screen~10.8 million/month
This site~659/month

People pricing incident costs

Times Square screen~800/month (0.007%), somewhere else, sometime later
This site~659/month, 100% arrived via incident costs-related searches

People not pricing incident costs

Times Square screen~10,799,200/month, included in the price
This site0

What they're doing

Times Square screenWalking through Times Square
This siteReading incident costs pricing

Attention

Times Square screen~2 seconds in passing
This site82-second average visit, measured

Measurement

Times Square screenEstimated impressions
This siteViewport seconds logged, monthly reporting

Link to you

Times Square screenNone
This siteIncluded, not billed by click

Advertisers sharing space

Times Square screenMultiple advertisers in rotation
This siteOne
The audience, in its own words

“arctic wolf pricing” · “ddos price” · “incident response pricing”

Top search queries bringing visitors, last 28 days (Search Console). ~56,901 search impressions/month; 26 AI-assistant-referred sessions.

The placement
SponsorYour markOne line, in your words.disclosed

On every page of the reference, labelled as sponsorship. Never inside the results. No other advertising runs on this site, by policy.

Exclusive sponsorship

1 available slot

$1,500/month

Sponsors receive this same measured report monthly.

Sponsorship does not affect inclusion, ordering, or computed figures. Competitors remain in the coverage, computed identically from their published pages. Sponsors are disclosed. Editorial independence is the product.

Download the one-page pack(PDF)

Or take the slot directly: email us

Current rate: $1,500/month · September 2026 · valid 90 days from the date above · month to month · measured attention report monthly · cancel by reply

Times Square: market rate ranges (AdQuick); footfall (Times Square Alliance); in-market share estimated, assumptions on request. This site: GA4 and Search Console, 28-day measured actuals, September 2026.

IncidentCost.com is an independent educational resource. All cost figures are drawn from published industry research including IBM's Cost of a Data Breach Report, Ponemon Institute Cost of Insider Risks Report, Verizon Data Breach Investigations Report, Atlassian incident management research, and PagerDuty incident surveys. This site is not affiliated with IBM, Ponemon Institute, Verizon, Atlassian, PagerDuty, or any security vendor. Figures are for educational and planning purposes only.