One sponsor. One strip. Clearly labelled.
IncidentCost.com carries a single sponsor at a time. The sponsorship is one clearly labelled strip that reads “Independent research, supported by X”, exclusive to the sponsor's category. It sits at a deliberate distance from the research it supports.
The seat
There is one placement on this site and it is the strip. No side slots, no inventory, no rotation. While the seat is held, it is category-exclusive: no other company in the sponsor's category can sponsor the site.
Disclosure is built in. The strip is labelled in plain language as sponsorship, and sponsor links carry rel="sponsored". Readers always know what the strip is and who is behind it.
The wall
Hard rule: vendors this site evaluates are not eligible to sponsor it. If we cover your market, the seat is closed to you.
The wall also runs the other way. The sponsor's strip never appears on pages that cover the sponsor's own products or its category competitors. A reader weighing options in the sponsor's market never sees the sponsor's name on those pages.
Never for sale
What the sponsor receives
- The strip, sitewide outside the wall, as the sole supporter of the research.
- Category exclusivity for the full term of the sponsorship.
- A monthly performance report showing how the sponsorship is doing, from us, every month.
Founding rate
Early sponsors lock a founding rate that holds for as long as they keep the seat. Terms are agreed by conversation, not a rate card.
Enquiries
One seat, so one conversation at a time. Write with the category you want held and we will reply with whether it is open. Not sure your category qualifies? Ask anyway. If this site is not the fit, another in the network usually is.
[email protected]